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The City of Hoboken Selects T&M for Citywide Wayfinding and First Street Revitalization Project

December 9, 2014

MIDDLETOWN, NJ –The City of Hoboken, NJ announced it has selected T&M Associates and their sub-consultant, M Studio, to provide planning, design, engineering, permitting, grant administration, construction inspection/monitoring and creative services for its upcoming Citywide Wayfinding and First Street Streetscape Revitalization Project. The project, which will include the creation of a new brand identity for the city, is being funded by approximately $880,000 in federal community development block grant funds for disaster recovery from the New Jersey Economic Development Authority (EDA)

TM Hoboken“This is an important first step for Hoboken to create a more navigable city that promotes the use of all forms of transportation, including biking, walking, buses, rail, taxis and parking,” said T&M Associates President and CEO, Gary Dahms. “The project will also establish a well-defined brand identity for Hoboken that captures and represents the unique attributes of the city.”

Work will be completed in two concurrent phases. Phase 1 involves the First Street streetscape revitalization, covering the 13 intersections and 12 blocks on 1st street between Paterson Street and Bloomfield Street. Enhancements will include rain gardens, curb bumpouts, and other pedestrian and bicycle friendly safety improvements. In addition, new benches, bike parking, solar powered trash and recycling receptacles, street trees with grates, and gateway and wayfinding street signs and banners will also be constructed.

Phase II includes the design, construction and installation of an improved wayfinding system, including unique signage, banners, touch-screen kiosks, murals, mosaics and other innovative approaches to convey location and direction throughout Hoboken. During this phase, a new brand will be established for the city that speaks to the identity of Hoboken and helps to build excitement around the city’s history and culture as a business, residential and tourist destination.

T&M has teamed with M Studio, a full-service branding and communications agency based in Asbury Park, NJ, to deliver the wayfinding, public outreach and brand identity creation elements of this project. M Studio has extensive experience in creating compelling navigation signage and commercial district branding campaigns both locally and nationally.

As part of the public outreach effort, all Hoboken residents, business owners and visitors of the City are encouraged to participate in an online survey (http://www.hobokennj.org/brandingsurvey/) to help shape and contribute to the direction of the new Hoboken brand.

About T&M Associates

T&M Associates is an engineering consulting firm specializing in development, energy, environmental and transportation services.  Established in 1966 and headquartered in Middletown, NJ, the company is consistently recognized by national and local trade organizations for project excellence, including ranking in the top half of Engineering News Record’s list of the Top 500 Design Firms in the United States.  T&M’s tagline, “Your Goals. Our Mission.,” encapsulates its commitment to develop effective, creative and timely strategies and solutions to achieve its public and private clients’ business objectives. T&M has nearly 400 employees and operates in 16 office locations throughout Delaware, Indiana, Kentucky, Massachusetts, Michigan, New Jersey, Pennsylvania and Ohio.  For more information visit http://www.tandmassociates.com/.